Announcing… The Bartercard Odsal Stadium

Left to Right, Bartercard UK's Marketing Executive Ella Bailie, Bradford Bulls’ Commercial Manager Ian Stafford and Chief Executive Jason Hirst

We are thrilled to announce a multi-year naming rights deal with Bradford Bulls!

Bradford Bulls’ Commercial Manager Ian Stafford said: 

“We are absolutely delighted Bartercard have increased their sponsorship of the Bulls to hold the principal naming rights for our famous Odsal Stadium home.

“Heading into its 90th year since opening, the stadium still captures the imagination of many visitors and sponsors alike.

“The deal represents further evidence of the club’s progress on and off field and I am excited to welcome all our visitors to the Bartercard Odsal Stadium.

“It is quite fitting that a match of huge magnitude, our AB Sundecks 1895 Cup quarter final this Sunday, is the first under this exciting venture and I am sure the Bartercard Odsal Stadium will enjoy many more famous matches over the years.

“On behalf of the club, I would like to thank Chris, Marios and the team at Bartercard UK for their support and sponsorship of Odsal Stadium and I look forward to seeing how this partnership can develop further over the years.”

Bradford Bulls’ Chief Executive Jason Hirst said:

“The decision by Bartercard to back the Bulls at Odsal is a terrific boost to the stadium and undeniable vote of confidence in both the club and the city.

“This multi-year deal is also a testament to the great work and tenacity of our Commercial Manager, Ian Stafford. 

“On behalf of the Bradford Bulls, I would also like to thank Chris, Marios, Ella and the wider Bartercard UK team for their support and vote of confidence in the club, it’s ownership team and the wider Bulls family.”

Chris Kirby, Bartercard UK Managing Director, said:

“We are thrilled at Bartercard UK to partner with Bradford Bulls, marking a significant moment by naming the iconic venue as Bartercard Odsal Stadium in it’s 90th year. This partnership underscores our commitment to innovation, leveraging our unique digital currency.

“With over £425 million traded annually on our network, we see immense value in aligning with the heritage and spirit of the Bulls. We extend our sincerest thanks to the Bradford Bulls team for this opportunity and look forward to the growth and success of this partnership will bring to both our communities. 

“Here’s to the future of a shared achievements and making history together at the Bartercard Odal Stadium.”

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