Bartercard will see the brand appear across both the Rhinos men’s and women’s teams and the principal partner for the Leeds Rhinos Netball franchise for the new Vitality Superleague season.
The Bartercard brand will appear on the back of the mens and womens playing shirts and will be seen for the first time when the Rhinos kick off the new Betfred Super League live on Channel 4 on Saturday 12th February, the first ever Super League game to be broadcast on free-to-air television.
The One Team – Team Rhinos approach is a new initiative from the Rhinos commercial department for 2022 with partners able to support not just the mens Super League squad but also get involved in the success womens and wheelchair Rugby League sides as well as the Vitality Superleague netball squad and the innovative LDRL and PDRL initiatives.
Leeds Rhinos Commercial Director Rob Oates, “We are delighted to welcome Bartercard as a partner for the Rhinos across our mens and womens teams as well as the Rhinos netball side. Bartercard have a proven track record of success and I am sure this will be a tremendously beneficial partnership for all concerned. We are proud to be able to offer opportunities across mens, womens and disability sport for our partners and this is the first of a number of initiatives that we will be revealing in the coming weeks. I would like to thank Ben Turnbull, our Business Development Manager, for all his hard work to ensure this deal has come to fruition.”